What's Your Story with Jaime & Stan

What’s Your Story, Keith Greiveldinger? Finding purpose, positivity, and power in one minute a day

Episode Summary

In this heartfelt and energizing episode, Jaime and Stan sit down with Keith Greiveldinger — a footwear executive, father of three, and creator of the Win It Minute. Keith shares how growing up in a tight-knit Wisconsin family shaped his values, how career pivots took him from small-town life to national brands, and how a life-altering moment with his newborn son redefined everything. This conversation is about mindset, resilience, family, and the intentional work required to stay positive in a noisy world.

Episode Notes

In this heartfelt and energizing episode, Jaime and Stan sit down with Keith Greiveldinger — a footwear executive, father of three, and creator of the Win It Minute. Keith shares how growing up in a tight-knit Wisconsin family shaped his values, how career pivots took him from small-town life to national brands, and how a life-altering moment with his newborn son redefined everything. This conversation is about mindset, resilience, family, and the intentional work required to stay positive in a noisy world.

KEY TOPICS COVERED

• Growing up in a small Wisconsin town with family all on one block
• The power of family values and community
• Leaving home for the first time and navigating early career moves
• Working in footwear and relocating across the U.S.
• Earning an MBA alongside NASA engineers and discovering personal strengths
• How long commutes sparked a love for learning through audiobooks
• Becoming a husband and father of three
• His son’s open-heart surgery and the mindset shift that followed
• The origin of Win It Minute and daily intentional positivity
• Teaching by learning — and learning by teaching
• Managing stress, noise, and frustration through focus and gratitude

MEMORABLE QUOTES

• “Ignorance is bliss. I just took the next step forward and figured it out.”
• “There’s a role for everybody in this life.”
• “What you focus on longest becomes strongest.”
• “I don’t have to go — I get to go.”
• “Adversity creates things in us that we wouldn’t get any other way.”

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Where to listen & watch:
YouTube: https://youtu.be/zjHccr0_RFA
Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-your-story/id1768048076
Spotify: https://open.spotify.com/show/0aFWnedfyylxVs5vJrD8tY
Amazon Music: https://music.amazon.com/podcasts/3c4c493e-e2f2-4b4b-bfd3-52174caeaf7c/whats-your-story-with-jaime-stan

Connect with Keith Greiveldinger
LinkedIn: https://www.linkedin.com/in/keith-greiveldinger-mba/
Website: https://winitminute.com/

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